Appointment scheduler with granular notification controls
Built for Therapists, service providers, and their clients who rely on appointment reminders and need explicit control over notification channels..
“Acuity is now FORCING clients and therapists to opt-in for txt reminders FOR EVERY SINGLE APPT! I’ve had 2 no-shows bc they didn’t get their reminders that the…”
The receipts — real demand
“Acuity is now FORCING clients and therapists to opt-in for txt reminders FOR EVERY SINGLE APPT! I’ve had 2 no-shows bc they didn’t get their reminders that they have been getting for years. AND NO ONE WAS NOTIFIED OF THIS CHANGE. NOT THE THERAPISTS OR THE CLIENTS. Wasted a lot of time and money on this issue. DONT GET THIS SPP”
Full dossier
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Every corroborating quote, the source receipts, and the community echo. One email, no payment.
Why this is a gap
Surfaced from a high-intensity complaint with clear willingness to pay and a specific, reachable audience.
The market
Therapists, service providers, and their clients who depend on appointment reminders. No search data suggests demand is real but fragmented across verticals—likely 5-50 users per vertical complaining loudly in their niche communities rather than a unified market.
Competition & the opening
Acuity and similar appointment software (Calendly, Mindbody, Practice) dominate but force one-size-fits-all notification rules. The gap is explicit per-appointment and per-user channel control (SMS opt-out for one appointment, email for another) without system-wide toggles.
real pricing Calendly from $10/user/mo; free tier available; Standard $10-12/user/mo; Teams $16-20/user/mo
What's hard to build
Unknown feasibility, but the operational complexity is real: SMS/email delivery infrastructure, compliance (TCPA for SMS), two-way opt-in state management, and integration with existing calendar platforms. High churn risk if notification reliability is even slightly worse than incumbents.
Why now
Appointment software vendors are forcing notification opt-ins without user consent, breaking years of customer trust and causing no-shows.
How you'd monetize
$29/mo per practice SaaS