Upwork verdict · build Pain point

Real estate prospecting engine that continuously scrapes and triangulates multiple public data sources to surface off-market leads with verified owner contact info and pipes them into CRM with daily f

Stale lead data is the silent killer of real estate outbound — a self-healing pipeline that stays current is a subscription teams never cancel

Built for real estate sales and prospecting teams.

The angle

Daily freshness scoring and multi-source triangulation beats single-source enrichment tools that go stale and erode trust over time

“... finding reliable public data sources, enriching leads with property and owner info, confirming leads appear in the UI, and setting up daily automated runs.…”

The receipts — real demand

“... finding reliable public data sources, enriching leads with property and owner info, confirming leads appear in the UI, and setting up daily automated runs.”
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6 / 10 · idea quality

demand score 7.0 — the receipts are below

Pain 8
Willingness to pay 8
Feasibility 6
Specificity 9
Audience 8
Competition 9

Why this is a gap

Surfaced from a high-intensity complaint with clear willingness to pay and a specific, reachable audience.

The market

Real estate sales and prospecting teams need automated lead enrichment with property and owner data. Zero monthly searches indicate demand is satisfied by incumbent platforms or searched differently (e.g., 'property data API' instead of 'lead enrichment').

Competition & the opening

Already owned an incumbent owns the exact job Moat 2/10 · no real moat Market 7/10 · broad market
Category giants · 9/10 vs BatchLeadsPropStreamPropertyRadarDealMachineREISiftSeamless.AI / Apollo.io (general lead enrichment with property overlays)

BatchLeads, PropStream, PropertyRadar, DealMachine, REISift, and Seamless.AI/Apollo.io dominate real estate enrichment (competition 9/10). All provide property records and owner contact synthesis. The gap is data freshness, property type coverage (commercial vs. residential), or geographic footprint.

real pricing BatchLeads from $39/month; plans at $119, $349, $749/month · PropStream from $30/month (Connect plan); Essentials $99/month, Pro $199/month, Elite $699/month

What's hard to build

Sourcing and licensing property records and owner contact data requires expensive relationships with MLS systems, county assessors, and data brokers. Data decay is rapid; maintaining accuracy requires daily updates. Legal risk around data usage and privacy regulations (CCPA, FDCPA) is high.

Why now

Real estate investors rely on fragmented data sources; existing platforms (BatchLeads, PropStream) charge $50–150/mo but leave manual confirmation and scheduling gaps.

How you'd monetize

$49–79/mo SaaS with usage tiers or per-lead lookup fees ($0.50–2.00 per enrichme