Freelancer verdict · build Pain point

Daily betting exchange data pipeline to Excel and Sheets

Built for sports traders, betting syndicates.

“Excel & Data Processing Projects for £20-250 GBP. I need data scraped from Betfair and Smarkets (betting exchanges) for all matches taking place each day.…”

The receipts — real demand

“Excel & Data Processing Projects for £20-250 GBP. I need data scraped from Betfair and Smarkets (betting exchanges) for all matches taking place each day.”
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5.7 / 10 · demand score
Pain 7
Willingness to pay 6
Feasibility 5
Specificity 8
Audience 5
Competition 7

Why this is a gap

Surfaced from a high-intensity complaint with clear willingness to pay and a specific, reachable audience.

The market

Sports traders and betting syndicates need daily odds/market data from Betfair and Smarkets in Excel/Sheets for analysis and decision-making. No search volume, but the pain (posted freelance projects, GBP 20-250) suggests recurring, price-sensitive demand from small syndicates.

Competition & the opening

Wedge play crowded — win on a narrow angle Moat 3/10 · thin angle Market 4/10 · small niche
Crowded market · 7/10 vs Betfair API (native JSON/APING with community Excel connectors)BetAngel (dedicated Betfair trading software with Excel DDE live link)Cymatic Trader (Excel integration for Betfair exchange data)Gruss Betting Assistant (Excel automation for Betfair, long-established)Betdaq API + third-party Excel add-insSmarketsDash / Smarkets API (exchange data, scriptable exports)

Betfair API, BetAngel, Cymatic Trader, Gruss Betting Assistant, and Smarkets API all expose exchange data; community Excel connectors exist. The gap: these require technical setup (API auth, polling logic) or are all-in trading platforms, not lightweight data-pipeline tools. A founder could target non-technical traders or offer templated daily syncs.

What's hard to build

Betfair and Smarkets APIs require real-time polling and session management (auth token rotation); neither platform officially supports direct Excel feeds. Rate limits are strict; reliable daily syncs need job scheduling and error handling. Data freshness expectations (live or EOD) will determine infra cost.

Why now

Betfair/Smarkets APIs require developer work; Excel add-in market for betting data is fragmented and outdated—a daily-refresh connector closes the gap between raw API and spreadsheet.

How you'd monetize

$15-25/mo or $99/year subscription (Gruss/BetAngel charge £30-100+; position as