Loyalty platform for SMBs priced as a flat monthly SaaS with a hard usage cap guarantee and a public pricing calculator that shows exact cost before signup
Every SMB that got surprise invoices from Yotpo or Smile.io is a warm lead who already understands the value of loyalty software and just wants predictable costs
Built for E-commerce merchants using Smile.io loyalty programs.
Win on trust by making the pricing contract legally binding and showing a live cost simulator during onboarding, targeting SMBs burned by usage-based loyalty platforms
“August 31, 2026 Ya me parecía caro el uso de la app, pero desde abril empezaron a cobrar cargos por uso y van por 2000€ mensuales de cargos lo que me cobran, cu…”
The receipts — real demand
“August 31, 2026 Ya me parecía caro el uso de la app, pero desde abril empezaron a cobrar cargos por uso y van por 2000€ mensuales de cargos lo que me cobran, cuando no generan ni 10.000€. No merece la pena. Estoy reclamando y soporte no contestan. Un verdadero abuso, y no le sacamos demasiado partido porque no vemos que integre bien. Muchas deficiencias, mejor desarrollar una app propia.”
Full dossier
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Every corroborating quote, the source receipts, and the community echo. One email, no payment.
demand score 6.6 — the receipts are below
Why this is a gap
Surfaced from a high-intensity complaint with clear willingness to pay and a specific, reachable audience.
The market
E-commerce merchants on Shopify/WooCommerce using loyalty programs. Smile.io's variable usage charges (mentioned: 2000€/month on 10k€ revenue) signal acute pricing pain among mid-market stores, though no search volume data confirms market size.
Competition & the opening
Smile.io, Yotpo Loyalty, LoyaltyLion, Stamped.io, Antavo, and Loyalty Gator form a crowded market (8/10 competition). The gap: all major competitors use usage-based or per-point pricing. A founder's opening is fixed, transparent pricing that scales predictably with merchant revenue, not transaction volume.
What's hard to build
Integrating deeply with Shopify/WooCommerce webhooks and POS systems to track redemptions accurately without variable meter drift is non-trivial. Competing on unit economics while honoring platform payment terms (Shopify App Store, WooCommerce marketplace) constrains margin.
Why now
Usage-based SaaS pricing model has become toxic for SMB loyalty programs; fixed-rate transparency is a competitive moat incumbents won't adopt.
How you'd monetize
Freemium (up to 5k revenue/mo) + $49–79/mo tiered flat pricing