Make module to search Klaviyo profiles by email address
Built for Shopify merchants syncing to Klaviyo via Make.
“Add that profile to a specific Klaviyo list. Create the profile first only when it does not already exist. The customer data comes from Shopify, and I have thei…”
The receipts — real demand
“Add that profile to a specific Klaviyo list. Create the profile first only when it does not already exist. The customer data comes from Shopify, and I have their email address, but not their Klaviyo profile ID. I cannot find a way in Make to search for an existing Klaviyo profile using only the email address.”
Full dossier
Unlock the full dossier — free
Every corroborating quote, the source receipts, and the community echo. One email, no payment.
Why this is a gap
Surfaced from a high-intensity complaint with clear willingness to pay and a specific, reachable audience.
The market
Shopify merchants syncing customer data to Klaviyo via Make need to search Klaviyo profiles by email (from Shopify) before creating or updating. No search volume, but the pain (needing deduplication logic) is a common workflow in e-commerce automation.
Competition & the opening
Klaviyo UI, Klaviyo REST API (/profiles endpoint), Zapier, Make, and n8n all support profile lookup by email. The gap: Make Klaviyo app may not expose email-search modules in the UI; a founder could contribute a pre-built Make module or assert the native lookup is undiscoverable/difficult.
What's hard to build
Building a Make module requires Klaviyo API familiarity and Make SDK expertise; maintenance burden is low if the API is stable. However, the gap is thin—Klaviyo's REST API is documented and free. A founder would struggle to differentiate unless the problem is *discoverability* or *Make-specific templating*.
Why now
Make's Klaviyo app lacks native email-based profile lookup despite Klaviyo's free REST API supporting it, forcing users to learn raw API calls or bounce between tools.
How you'd monetize
Free (bundled improvement to Make platform, or sponsor via Klaviyo partnership)