Multi-source analytics dashboard for unified KPI tracking
Built for Marketing/growth teams at mid-market SaaS or e-commerce companies tracking cross-platform ROI and conversion metrics per landing page..
“We currently use google sheets to pull together performance of webpages across the multiple platforms they integrate with. It's a laborious, manual process. We …”
The receipts — real demand
“We currently use google sheets to pull together performance of webpages across the multiple platforms they integrate with. It's a laborious, manual process. We have a long list of pages from our website, one per row in gSheets, all with completely different URLs (making a regex-based solution out-of-the-question). We manually grab stats from analytics (uniques, time on page, etc), our CRM (list subscribers originatin…”
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Why this is a gap
Surfaced from a high-intensity complaint with clear willingness to pay and a specific, reachable audience.
The market
Marketing and growth teams at mid-market SaaS and e-commerce track cross-platform ROI manually in Google Sheets. No search volume data; demand is real but narrow—limited to teams with 5+ integrations and landing page tracking at scale.
Competition & the opening
Mixpanel, Amplitude, Segment, and Google Data Studio all exist. But pulling data from 5+ platforms (Google Analytics, Shopify, Facebook Ads, landing page trackers) into one dashboard is manual or expensive. The gap: unified dashboard with landing-page-level ROI without engineering.
What's hard to build
Moderate competition (7/10). The hard part: building reliable connectors to 15+ disparate APIs (each with different auth, rate limits, and schemas) and ensuring data freshness and consistency. Attribution logic across platforms is also complex.
Why now
Teams are manually copying metrics between Google Analytics, Stripe, and ad platforms into spreadsheets as marketing channels multiply and data sync APIs mature.
How you'd monetize
$79-299/mo SaaS with per-data-source pricing